How to Choose an Email Marketing Platform (UK Guide)
Email marketing platforms send, track and manage your marketing emails. Here is what they do, which features matter for a small UK business…
Marketing for small businesses in the UK
Grow your business with marketing that makes sense
Plain-English guides to SEO, websites, email, social media and the psychology of customers. What each one is, whether it is worth your time and how to start.
Latest guides
Email Marketing Metrics: What to Measure and What to Ignore
Email platforms report a dozen numbers. Here is what each email marketing metric means, why open rates are less reliable than they were and…
Email Marketing for Small Businesses in the UK
A practical guide to email marketing for small UK businesses: who you are allowed to email, how to build a list, what to send and a routine…
What Is a Marketing Strategy? Definition and Examples
A marketing strategy is your decision about whom to target and why they should choose you. Here is a clear definition and six strategy exam…
Ecommerce Website Design: What Makes an Online Shop Sell
Good ecommerce design makes it easy to find a product, trust the shop and pay. Here are the design principles that matter most for small on…
Website Maintenance: What It Involves and a Checklist
A website is not finished at launch. Here is what website maintenance involves, how often each task needs doing and a simple checklist for …
How Much Does a Website Cost in the UK? A Breakdown for Small Businesses
Website prices range from a monthly builder subscription to a large agency project. Here is what you are actually paying for, the running c…
How to Write a Marketing Plan (With an Example)
A marketing plan turns good intentions into a timetable. Here is what goes in one, how to write it in seven steps and a worked example for …
Marketing Plan Template for Small Businesses (Free to Copy)
A marketing plan does not need to be fifty pages. Copy this one-page template, see how each section works with a filled-in example, and use…
Five-minute checks
Six things worth checking this week, whatever your budget.
- Google Business ProfileOpening hours, category, phone number and website link are all current.
- Your site on a phoneA visitor can call you or find your address in one tap from the home page.
- Page speedRun your home page through PageSpeed Insights and note the slowest items.
- Email consentEvery person on your marketing list agreed to hear from you, or bought from you and can opt out.
- AnalyticsVisits are actually being recorded, and you know which pages bring enquiries.
- ReviewsThe latest reviews have a reply, good and bad alike.
Sections
- SEOHow search works, local SEO, Google Business Profile and the basics that still move rankings.
- WebsitesWhat a website costs, keeping it fast and safe, and how to brief and choose a web designer.
- Email & SocialNewsletters people open, social media that fits a small team, and keeping in touch with customers.
- Strategy & MeasurementMarketing plans, budgets, goals and the numbers worth tracking.
- Customer PsychologyWhy people buy: pricing, choice, trust and design seen through behavioural science.