SUCCESS STORY

Casio

Casio watches are numerous in design, features and functionality. Ensuring the salespeople are able to match a watch to the exact needs of a customer requires well trained and knowledgeable staff who understand every individual watch.

To ensure the knowledgeability of their salespeople, Casio asked Grow to create an interactive training platform which tests their progress through exams and provides rewards for completion.

THE RESULTS

Grow designed a fully fledged system which uses gamification to encourage participation and engagement. The system works online and offline (on tablets) so that staff can even learn during quiet periods on the shop floor.

The complexity of the requirements meant we had to carefully plan and design the user journey from start to finish prior to designing the visuals, developing, and testing the system. We ran user tests to ensure the platform worked as intended, and provided ongoing support to Casio even after the project was completed.

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